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Posts Tagged ‘trade mark’

‘It’s an App, App, ‘Appy Day!’

The Law is an App.

At least, trade mark law now is…

Three days ago, we launched our first mobile application for iPhone and Blackberry:  NameSearch TM Legal.

namelogo+

If you are reading this on an iPhone or BB, you can download the App free from the above link.

You can also read the review in the AppStore.

namesearch for iPhoneNameSearch TM Legal helps you protect your trade marks, business names, product names, logos and brands and is designed as a resource tool for brand consultants, creative agencies, designers, NPD specialists, marketing executives and entrepreneurs.

Pitcher’s, Pimm’s – Match Point?

pitchers-pimms-1Well?  What is one to think?

“Pitcher’s, Pimms, Passing Off…” –  sounds like a hopscotch chant!

Sainsbury’s takes on major supplier Diageo with what might be considered to be a knock-off copy of its iconic Pimms’ brand and at the height of the thirsty Britsh summer. Same bottle shape, same label silhouette, same label lay-out same ‘san serif’ font, same colour….same ‘get-up’?

Archbishop Passing Off is already robing up behind the drinks counter to enter the unholy fray with his ‘holy trinity’ of Reputation, Confusion and Damage but who will survive the refining fire of this test?